Getting the point across! (***NSFW***)

In this entry, I would like to share 2 social marketing campaigns I found online and some insights I got from them.

[WARNING: VIDEOS MAY BE DISTURBING FOR SOME PEOPLE]

Greenpeace’s Have a Break

[Greenpeace launched a campaign] that warns consumers that KitKat uses the company Sinar Mas to supply palm oil for the production of chocolate bars. This particular supplier works in areas where rainforest are being replaced by palm tree plantations. As a result, natural habitats are being destroyed. The video demonstrates that consuming KitKat is like eating orang-utans. Nestle, the company behind KitKat, responded within hours stating that they would be changing their palm oil practice and will be switching to certified sustainable versions by 2015.

Hit the B**** (Campaign against domestic violence)

*Website is currently restricted to people living in Denmark [English info about organisation still available online]

Hit the B**** is a social campaign (back in November 2009) from Denmark aimed at eliminating domestic violence. The campaign leads you to an interactive website where you get to hit a girl (the b****). Depending on how hard you hit her, you will be given a score from pussy to 100% gangsta, which later then turns to 100% idiot. The goal of the campaign is to make the player feel bad after committing the act of hitting the b****. It became very popular in Denmark and appeared on several blogs. However, the worldwide effectiveness of the campaign is in question since some visitors are actually enjoying the game (some are actually playing it over and over again)

Thoughts:

Although good in concept, the Hit the B**** campaign fails to give the same experience to every user. The campaign tries to bring people  from one emotion to another (enjoyment to feeling stupid). When doing this, it is important you don’t over encourage the wrong emotion that it overcomes the feeling you are trying to convey.

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