How to keep online customers engaged

Getting users online to your site is becoming a market in itself where most companies try to purchase customers’ time through reward points and promotions. However, the best way to attract people to your site is by providing an engaging online experience related to your core customers’ interest. Below are some tips to improve your website.

Design around usability

Most companies try to fit too much information on their website that they make it difficult for customers to navigate content. Also, some companies try to launch applications that have no clear purpose; visit Sunny’s blog for his take on “what consumers want from retail website”.

By getting outside opinions and listening to customer feedbacks, companies should develop their web experience around accessibility and usability. The video below provides some useful web design tips by, Dr. Dave Chaffey, author of E-consultancy’s Best Practice Guides. He discusses a hybrid approach of balancing usability, accessibility, and visual design.

Be consistent and create expectations

It is important for websites to provide a consistent experience and create expectations. NCIX, an online computer store in Canada, has done a great job of energizing its loyal customers with their weekly online sale. The theme of the sale and discounted items rotate every Wednesday at exactly 6pm. Loyal Customers make it a habit of consistently checking the website and with some items being sold out 2 hours after the ads are shown, it is clear that NCIX successfully created an engaging customer experience.

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